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According to BizRate.com survey, 78% of online buyers abandon their shopping carts. 55% abandon carts before they enter the checkout process. Another 32% abandon their carts at the point of sale.
According to Jupiter research, top ten e-commerce sites are EBay, Amazon, MSN shopping, Yahoo! Shopping, Expedia, Dell, Orbitz.com, Wal-Mart Stores, Deal Time and Travelocity.
Why these sites are so successful and others are not?
Web design and E-commerce solution significantly determine the success of e-commerce.
An online shop practices its potential for convenience and time efficiency when it becomes easily familiar. In many studies, consumers have indicated that their least favorite sites are those which fail to support a quick and easy shopping experience.
The reasons why shoppers abandon carts vary and include insufficient information, poor navigation, difficult at handling, limited functionalities, confusing buttons or icons, time confusing checkout processes, low quality of user interface and more.
Effectiveness plays a central role in e-commerce
The domain of e-business application usability is vital to a company's success, its competitive edge and perhaps even its survival.
E-commerce involves both selling and buying and each needs its own platform. Sell-Side platforms cover content, order, catalog management, analytics, interactive selling, legacy integration and commerce syndication.
Only a few vendors provide all these complete functions. Administrative tools include product editors, sophisticated color and font editors, inventory control, automated order status updates, product cloning, coupon activation, personalized marketing tracking, affiliate tracking, html promotional email capability, shipping manager, real time statistics and image manager.
A successful e-commerce site manages inventory, track orders and has fully edited storefront. Web based control panels are mandatory for success.
In this e-CRM (Customer Relation Management) context, the design of a website based on technology acceptance is a crucial determinant of whether visitors are likely to accept and return to the site. An effective site design has significant influence on site traffic and the number of transactions users conduct on a website.
So website must not be simply designed as easy to use, thus decreasing website usage.
It is designed:
(i) to be stimulated to use and thus
(ii) to evoke a compelling user experience to increase profitable website usage.
The online environment must promote a long-term perspective with a user-retention focus and involvement based on intrinsic and extrinsic motives, leading to valuable behaviors and in turn greater expected web usage.
We provide complete e-commerce solution from designing a simple shopping cart to most advance electronic customer relationship management (e-CRM) that fits all company sizes and budgets.